Friday, March 23, 2012

Fly the Very Friendly Skies

Sex sells and Madison Avenue has never shied away from using sex to shill products.

In the 20th Century, when females were sexually objectified, the Mad Men constantly used females in sexist advertising campaigns.

In the Post-Patriarchal 21st Century, with the high heel now on the other foot, males were considered sexual objects and the Mad Women used males in sexist advertising campaigns, for example, in the two airline ads shown below.

Thursday, March 15, 2012

Tuesday, March 13, 2012

Wednesday, February 15, 2012

The Happy Homemaker, 2045

As the mid 21st century mark approached, the Post-Patriarchal male was completely domesticated, respectfully subservient, and accepted his status as the "weaker sex."

Young adult males in 2045 represented the second generation of the modern males and were fully acclimated to that role because they grew up under the matriarchy and knew no other way.

As a result, modern male fashion was not the anathema to the second generation as it was to previous generations. They not only accepted, but they adored the "new masculine" attire, hairstyles, makeup, etc. and they happily acquiesced to their role serving the females.

(The accompanying photos were part of a fashion spread that appeared in the April 2045 issue of Good Housekeeping. It featured film actor Sonnia Suchere modeling wifely attire of the day. Miss Suchere had recently won an Oscar for his portrayal of Sugar Kane Kowalczyk in the remake of Some Like It Hot.) 

Monday, February 6, 2012

Friday, January 27, 2012

Social Norms Evolve - Part 2

In the Post-Patriarchal Era, social norms changed with females ascending and males becoming subservient as the sexes changed gender roles.

Gossiping became a popular male pastime. Whenever boys got together, for example, at a beauty salon illustrated here, they dished on the other boys, their husbands, and their families.

Shopping with a vengeance became a new male pastime replacing competitive sports (that were now the bastion of the females only.) For example, here we find two males fighting over a handbag that was on sale at a boy's boutique.

Tuesday, January 24, 2012

Trend Report | Fall 2022

In the fall of 2022, "color-blocking" was a popular trend in male fashions, as illustrated by this "lookbook" that appeared at that time on

(Click on any image to enlarge it.)