In the Post-Patriarchal Era, social norms changed with females ascending and males becoming subservient as the sexes changed gender roles.
Gossiping became a popular male pastime. Whenever boys got together,
for example, at a beauty salon illustrated here, they dished on the
other boys, their husbands, and their families.
Shopping with a vengeance became a new male pastime replacing
competitive sports (that were now the bastion of the females only.) For
example, here we find two males fighting over a handbag that was on sale
at a boy's boutique.